G. Patrick Mason

Patrick Mason was raised on a Minnesota horse farm and earned a BSBA in ‘73 at Denver
University. Then, he spent 10 years in destination marketing with Marriott Corporation in
Washington DC, Chicago and Manhattan. He completed EST Eight Day Training in 1978, the
Industrial Marketing Strategy, Executive Graduate course at Northwestern University in 1983,
and in that year was recruited to administer a $6 million national real estate marketing/lead
generation budget for U.S. Capital Corporation in Columbia, SC. The firm sold resor condominiums in major destination markets valued at $600 million during his three-years there. 

In 1986, Patrick and Leyla Mason formed American Lodging Resources, Inc., a CCorporation
consulting firm specializing in research, lead generation and "place marketing"
focusing on the real estate and tourism industries. Within a year, they forged a $55,000 research
alliance between the private sector and the SC Tourism Department to measure the economic
impact of in-migration and to position the Carolinas to attract affluent visitors and newcomers of
all ages. Today that division is called the Center For Carolina Living (DBA: CarolinaLiving.com)
one of the country's only multi-state destination marketing and research firms.

Pioneers in psychographic databases and web-survey marketing, his team has produced the
CarolinaLiving.com GUIDE to Visitation, Relocation and Retirement since 1986. Annually, the
GUIDE and website will be used by 750,000+ people as a resource. These tools "register" about
4,000-families who complete the 26-question Carolina Lifestyle SurveyTM annually, generating
25,000 visitor/relocation prospect leads for Carolina organizations seeking market share
increments.

Research collaborations include Clemson, USC, Coastal Carolina University, UNCA, UNCW
and Wake Forest University. Universities, TDA's and Real estate development companies engage
the Centers' database for buyer lead generation, market segmentation, feasibility and economic
impact output studies seeking to identify demographic and psychographic motivation profiles of
visiting/in-migrating families.

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